BVB presents new multi-million dollar advertising partnership

BVB has presented a new advertising partner. It’s Workday, a provider of enterprise cloud applications for finance and human resources. The company becomes a premium partner of the club.

According to a BVB press release, Workday will be the club’s official “Financial and HR Enterprise Management Cloud Partner” until 2024, supporting both the men’s and women’s teams.

In addition to the usual perimeter advertising in the stadium, there will also be advertisements via print, social media and digital channels.

“We are pleased to have Workday as a partner who helps us with innovative technologies to make everyday work easier,” says Carsten Cramer, BVB Managing Director.

“Our BVB family is of great value to us. Working with a company like Workday that puts people first allows us to further advance our mission of developing great talent.”

Financially, the deal should also be worthwhile for Borussia. As the Ruhr news announce that Workday will pay more than two million euros per season for the sponsorship.