Donata Hopfen, CEO of the German Football League (DFL), presented her vision of the football of the future at the opening of the two-day SportsInnovation 2022 trade fair in Düsseldorf. “We want to be the most digital football league in the world,” said the DFL boss in front of 1,200 guests in the Merkur Spiel-Arena. In doing so, she would like to establish the connection between “tradition and innovation” and protect the respective spheres of interest.
She sees the event in the state capital of North Rhine-Westphalia as a “stimulus” for new ways of marketing football. “I believe that the industry is developing rapidly,” emphasized Hopfen in her speech, she wants to make German professional football fit for the challenges of the coming years.
Due to the growing large variety of data, one of their five core theses was “the personalization of content”. The aim is to adapt and offer content according to the wishes of the respective target groups.
It will also be important in the future to generate and, if possible, increase the corresponding national and international coverage. Hopfen appealed to question the traditional, to be open to new things, to approach them courageously and flexibly. However, it is important to focus even more on fan interests without neglecting values and traditions.
SportsInnovation 2022 is “a unique event where the latest technologies can be experienced and applied live. We look forward to welcoming global leaders and representatives from sports technology, clubs, leagues and media companies to shape the future of our industry together create,” said Hopfen.
The latest trends from the areas of sports, stadiums and media will be presented. D.SPORTS/D.LIVE organizes the fair in cooperation with the DFL and the sports business conference organizer “Spielmacher” on 4000 square meters for invited national and international guests and 50 exhibiting companies.