Investors for the sale of shares in the DFL are apparently certain

The Bundesliga beckons a financial injection in the billions from a major investor. Now a media report names the possible candidates.

As has been known for a few months, the DFL is planning to sell shares in a marketing subsidiary that has yet to be founded to an investor. Now reported sports picture of possible candidates for such a deal.

Accordingly, seven companies have already presented their concepts to the DFL. The candidates are:

CVC Capital Partners (Luxembourg)
Blackstone Group (USA)
Advent International (US)
KKR & Co. (USA)
EQT Partners AB (Sweden)
Bridgepoint Capital (UK)
Bain Capital (USA)

CVC is already active in this area and already holds 10 percent in LaLiga (2.7 billion euros investment volume) and 13 percent in Ligue 1 (1.5 billion euros).

The report also states that a team of five led by DFL Managing Director Donata Hopfen is currently considering how to proceed. It is conceivable, for example, to name a fixed sum and then ask the investors how many shares they want for it. Alternatively, one could set the share offer and let the investors bid for it.

DFL: Investor entry could bring in billions

sports picture speculates with an enterprise value of around 20 billion euros, which could bring in four billion euros for the clubs if 20 percent of the shares were sold.

At the general meeting on November 17, the 36 professional clubs in the Bundesliga and 2nd division are to be informed about the strategy. Then there will be a pre-selection with three investors. A decision about the partner is finally due in early 2023.